Friday, August 10, 2012

The Brand of Success

By Dexter O'Neal


The brand that many well-known surfers choose has also became legendary! Indeed, the name's BILLABONG. Renowned names including Irons, Taj Burrow, Joel Parkinson, Greg Long, Dylan Longbottom, Luke Egan, and many more popular surfers all have chosen Billabong wetsuits. If they were not good enough names for you, then there's a complete listing of well-known surfers who utilize the brand, you can easily browse the list if you like.

Billabong has been originally a clothing collection for handmade boardshorts by Gordon Merchant along with his wife, Rena Merchant. Gordon was actually a surfer in Australia and pondered why on earth most boardshorts are not practical and strong enough for surfing.

So he planned to make one of his individualized boardshorts, particularly designed and constructed to bear up to the challenges and hit of the ocean waves. Later on, Gordon constructed a shop for him to advertise his hand-made original boardshorts together with the help of his wife, Rena way back in 1973 in Australia's Gold Coast.

It was a tiny business in those days, that was right before nearby surfers found his shop and then were enticed by his uniquely made boardshorts. Gordon's Billabong boardshorts became famous then for his unique triple-stitching method that made his board shorts truly long-lasting.

Billabong's boardshort, wetsuits, and surf board.

In 1980s, the company Billabong has produced a quality brand name widely recognized in Australian surfing and is also now equipped for foreign branching. The revenues started to get bigger and Billabong Company evolved more through the passing of years. During the 1990s, the sport surfing got a boost of recognition and then people started to surf a lot more.

Billabong decided to expand their products, creating their very own wetsuits, common garments, equipments for boardsports which include skates, snowboards, and also wake. Later on, Billabong purchased lots of enterprises to merged with their own company. A few of these had been Von Zipper sunglasses, Element Skateboard, Honolua Surf Company, Kustom Footwear, Palmers Surf, Nixon watches as well as accessories, Xcel wetsuits, and even more famous brands.

Due to Billabong's quick, powerful intrusion in the world of water sports, it turned out as a legendary brand. Billabong remains to flourish right this moment..




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