Sunday, January 23, 2011

Adidas Predators Football Boots For The Win

By Tom Doerr


When you play a sport professionally, the equipment you choose can make a difference. Pro athletes take their game very seriously simply because they get paid to play. Not to mention the amount of people watching them play. This reason is why they will always do their best to succeed. In football your shoe can make a big difference, so the pro athlete takes this seriously. The Adidas Predators football boots is one of those shoes.

The Predator line of football boot currently has 11 different variations. Every shoe in the line varies slightly in their design, but each one employs the Predator technology that has made the shoe famous. If you were to take a visual survey of the players that wear an Adidas shoe on the field, you would find that the largest percentage of shoe worn today is from the Predator line.

One of the main reasons they choose the Predator is the shoe is a solid performer. This is because of the technology that has gone into making the shoe all these years. Different models use various methods but all Predators have the trademark rubber stripes along the top. It is said that these stripes provide more friction when the ball contacts the shoe. This will improve the players accuracy, an important factor in football.

Adidas also incorporates what they call "power spine" technology in the Predators line of shoes. They claim that this too provides more power to a players kick because it reduces the amount that a players foot will bend back during a kick. All of these features are important to football players because they will look for any edge they can gain over the competition.

The Adidas Predators football boots have always done well on the store shelves. Every shoe store that sells athletic shoes will always stock a large number of this brand. Especially if the store is located in a market that has a large population of football players and fans. If that is the case, the shoes are often hard to keep in stock because they sell so well.

Adidas competes in a very tough market that hosts many strong competitors including the world famous Nike. Just like Nike, Adidas strives to produce tremendous marketing campaigns which include famous stars from many sports. Aligning your shoe with a famous athlete will often help your shoe sales. Nike has proven this technique when they started the Michael Jordan line of shoes. Having a very popular figure market your shoes makes every kid who looks up to that athlete want to wear the same shoe he wears. This can double or triple your shoe sales figures almost overnight.




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