Thursday, April 8, 2010

Spa: What To Anticipate in 2010?

By Mildred Smith

It's given - the spa is a big industry and is still expanding. And nothing can stop that. Sometime in November this year, the International Spa Association (ISPA) published its 2010 Trend Watch report, describing several interesting craze for spas in 2010:

Customer Service. Great customer service is always the best! You could throw the most costly spa treatment, but when the client isn't contented with her spa experience, it's tantamount to nothing. "In fact, 87 percent of ISPA member spas are utilising customer feedback mechanisms to ensure they're exceeding consumers' desires..." Spas should adopt better ways then to hand the clients a more satisfying spa experience.

Spa Sampling Menus. This is a great means to let spa clients get a form of "preview" of the various treatments thatthey are planning to try on.

Spa Partnerships. This allows spas to broaden their reach by building partnerships with local businesses that may also benefit from them. By doing so, spas are able to promote their business and grow the number of clients by taking the spa nearer to the clients. Several strategies can be carried out like discounted prices with partner hotels or resorts. And who doesn't enjoy a bargain?

Social Media. From tweeting to blogging, and everything in between, it's predicted that in 2010 social media will remain powerful in assisting spa-goers create decision from what to where of spa. Needless to say, spas should take advantage of social media to gather clients.

Beauty Rest. Not yet very common, but an inviting choice like this can certainly grow the number of spa visits. This merely signifies having that extra time at the spa to catch some forty winks while savoring a relaxing massage. Or quite more attractive is to just book a room in a spa heavy with calming aroma to get more sleep.

These are just few of the exciting trends that the spa industry is eyeballing for 2010. Now, there are a plenty of better things to look forward to for your 2010 spa visits.

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